Build better. Launch faster.
Design expertise + AI = Results.
Spark is an Experience Design service that combines executive-level design direction with AI-enabled speed to help you launch products people love — fast and built to scale.
We’ve combined award-winning design processes with the best AI tools — allowing us to deliver incredible end-to-end product design, from inception to sales, in a fraction of the time — for founders who can’t afford slow.
Get the benefits of a multi-discipline design team with AI-enabled speed — so you don’t have to slow down to build something that really lands.
Launch-ready in days — not months.
Clear, scalable UX foundations.
Done with you, not to you.
Ready for a working session?
Get your free 30-minute consultation today!
What We Do
AI has changed how many of us work — making it easy for almost anyone to bring a new idea to life. What AI misses is that “special something” — that human touch that makes an experience really soar.
By combining the oversight and discernment of an award-winning product design director with the speed and strength of AI, Spark ensures your project is not only delivered fast, scalable, and at a fraction of the cost but is competitive, compelling, and convincing.
Are you caught between the “do it yourself” opportunity of AI-generated UI, assets and experiences, and the desire for the exceptional design narrative and storytelling that comes at the cost of traditional design firm? Ready to get moving fast because you know the technology makes it possible but worried that your launch might not hit the mark?
Let Spark help you with:
🎯 Rapid UX clarity
🛠️ Design language setup
🧭 UI flows, onboarding, or feature scoping
🥰 Brand and storytelling cohesion
🏃♀️ Outcome-driven design sprints
⚡️ AI-accelerated, human-guided execution
Designing the Interface Between AI and Everyday Life
Spark helped Smart Home Startup “Hearth,” an early-stage startup, turn a smart home orchestration system into a clear, trustworthy product experience — in less than 3 weeks.
Client Problem
The founding team had built powerful AI tech that could orchestrate smart devices across a home — but needed help defining a clear, trustworthy experience for everyday household managers, an audience underserved by most smart home products.
Our Role
Spark translated the team’s complex AI system into a product people could understand, trust, and adopt. Using an AI-accelerated, user-centered design sprint, we defined the emotional hook, shaped the brand story, and designed the core experience to deliver clarity, ease, and confidence from day one.
Outcome
In under a month, we delivered a UX model, working design system, launch-ready flows, and a story that clicked with real users — accelerating development and reducing time-to-market.
Who We Are
(Wo)man & Machine
Spark was founded by Melissa Sherman, a product design executive behind award-winning products at Logitech, Pebble, LG, and more. With 20+ years of experience leading global teams, she brings the clarity, judgment, and creative direction that typically only comes with a full-scale design agency.
But Spark isn’t a traditional agency.
It’s one high-caliber design mind paired with the intelligence and reach of today’s best AI tools — a powerful combination that lets Spark deliver faster, smarter, and with more focus than a team of five (or more) ever could.
Want the speed of AI with an expert design lens? You’ve come to the right place.
Ready to move?
Let’s define, shape, or ship what you’re building — this week.
Book a working session. Or send us your deck — we’ll help you get where you need to go next.
Design strategy & support for founders who can’t afford slow.