Every founder faces high-cost decisions.
Spark brings clarity fast — combining AI acceleration with design leadership.
Turn complex ideas into confident products.
Trusted by founders across smart-home, sustainability, and enterprise SaaS
TIME Best Inventions ’24 • Red Dot • iF • Fast Company
How we work — in days, not months
From clarity to confidence, fast.
Every Spark engagement moves through three focused phases that turn direction into traction.
1. Readiness (2–4 days)
Clarify your vision, users, and trade-offs — and identify the high-cost decisions slowing you down. You’ll walk away with a clear problem statement, design principles, and a path to progress.
2. UX Foundation (1–2 weeks)
Build the structure that scales: core flows, interaction patterns, and a lean design system your team can ship with. This is where clarity turns into systemized design intelligence.
3. Prototype (3–10 days)
Bring your vision to life — fast. A clickable demo or high-fidelity concept that de-risks your next investor, sprint, or product decision.
We frame the decisions that matter, align your team, and deliver design that ships — fast.
Hands-on and transparent: we work directly in your docs and Figma, so what you see is what ships.
Start here — The Spark Audit
Your shortcut to product clarity.
In just a few days, we map your vision to real user needs, identify the blind spots slowing traction, and deliver an action plan you can execute immediately.
What you get: a focused report and prioritized next steps.
Turnaround: 2–4 days.
From: $2,500.
Services — built to move fast and get it right
Three focused ways to get clarity, traction, and proof — in days, not months.
Strategy Fast-Check — from $5,000 (3–5 days)
A rapid strategic sprint to align vision, product story, and priorities. You’ll leave with a clear narrative, a decision framework, and a 90-day plan that moves your team forward.
Includes: positioning + product narrative, decision framework, 90-day priorities.
Add-ons: roadmap slide pack (+$1,500) · 2-hr stakeholder workshop (+$2,000)
User-Ready Blueprint — from $12,500 (1 week) / $19,500 (2 weeks)
Your product’s UX foundation — built fast, built right. Core flows, lean design system tokens, and build-ready specs that translate vision into user clarity.
Includes: core flows (happy paths), IA, lean design system tokens + key components, build-ready specs.
Add-ons: usability “smoke test” (5 users) (+$3,500) · dev-handoff pack (+$2,000)
Investor-Ready Demo — from $15,000 (1 week) / $22,500 (2 weeks)
Bring your product story to life with a clickable prototype that sells the vision.
Designed to impress investors and validate direction — fast.
Includes: clickable Figma prototype, key-moments script, light motion polish.
Add-ons: pitch story outline (+$1,500) · narrated video walkthrough (+$2,500)
Simple bundles
Clarity Bundle (Audit + Fast-Check) — $6,500 (save ~$1,000)
Launch-Ready Bundle (Audit + 1-wk Blueprint + 1-wk Demo) — $28,000 (save ~$2,000)
Investor Bundle (Fast-Check + 1-wk Demo) — $18,500 (save ~$1,500)
Prices are fixed for the scope above; scope can flex if needs change (no surprises). Includes one iteration cycle per deliverable; additional cycles available. Rush (<5 business days total) +20%. Remote by default.
Why Spark?
Because you can’t afford slow — or wrong.
Spark blends AI speed with seasoned design leadership so you get clarity, traction, and investor-ready results — without burning runway.
AI + Human Discernment = Success
AI accelerates the work. Human judgment makes it right. Every deliverable combines data-driven exploration with the taste, experience, and critical thinking that turn output into outcome.
Clarity under pressure
Startups move fast, but design decisions still need to connect the dots. Spark cuts through the noise, aligning product, brand, and experience so you can move forward with confidence.
Proven leadership
From Logitech Sight to MX Master, Rally Bar, and G Pro X Superlight — Spark’s founder has led global launches that shaped categories and earned TIME, Red Dot, iF, and Fast Company honors.
Proof — from problem to traction
Quick snapshots of how Spark helps founders move from uncertainty to clarity — and from concept to credible product momentum.
Hearth — Smart Home Orchestration
Designing the smart home that finally works.
Problem: Smart home devices were piling up, but experiences felt fragmented and trust in automation was low.
Spark Move: Designed a quiet orchestration system — reliable routines with clear visibility, without adding another “personality” into the home.
Outcome: A prototype and design system that crystallized the product vision and generated early adoption signals.
View Full Case Study
ClimateUX — Sustainability Platform
Guiding founders to confident product decisions.
Problem: A founder with vision and momentum, but decisions and features were pulling in too many directions.
Spark Move: Brought structure through decision frameworks and a focused content strategy.
Outcome: Clear priorities, aligned roadmap, and concentrated effort on what mattered most.
“Melissa guided me through the decisions that shaped our product direction. Now I feel far more confident about where to put our energy.”
— ClimateUX Founder, Julie Schiller
About the founder
I’m Melissa Sherman, an executive design leader who turns complex, high-stakes decisions into clear, engaging user experiences that scale.
I’ve led global teams (150+ designers in 7 countries), launched category-defining products, and built systems that drive adoption, trust, and growth.
Visit my personal site · Connect on LinkedIn
Ready to stop circling and start building?
Fixed scope. Clear deliverables. Zero surprises.
© 2025 Spark Design Strategy · Built by design, accelerated by AI