Get clarity. Move fast.
Get it right.
Spark helps founders turn chaos into clear product decisions and launch-ready design—blending AI speed with executive design leadership.
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Start with an Audit
Trusted by founders across smart-home, sustainability, and enterprise SaaS
TIME Best Inventions ’24 • Red Dot • iF • Fast Company
How we work (in days, not months)
Readiness → UX Foundation → Prototype
We frame the decisions that matter, align your team, and deliver design that ships—fast.
Hands-on: we work directly in your docs and Figma, so you see real flows, a lean design system, and a clickable prototype within days.
Readiness (2–4 days): clarify goals, risks, and trade-offs; map user needs to outcomes.
UX Foundation (1–2 weeks): core flows + a lean design system your team can build from.
Prototype (3–10 days): a clickable demo or high-fidelity flow to de-risk your next move.
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Your founder’s shortcut to clarity.
In a few days, we map your vision to user needs, flag what’s off-track, and give you an action plan you can execute immediately
Deliverable: clear report + action plan
Turnaround: 2–4 days
From: $2,500
Start with an Audit
Start here: Launch Readiness Audit
Strategy Fast-Check — From $5,000 (3–5 days)
What’s included: positioning + product narrative, decision framework, 90-day priorities.
Optional add-ons: roadmap slide pack (+$1,500) · 2-hr stakeholder workshop (+$2,000)
User-Ready Blueprint — From $12,500 (1 week) / $19,500 (2 weeks)
What’s included: core flows (happy paths), IA, lean design system tokens + key components, build-ready specs.
Optional add-ons: usability “smoke test” (5 users) (+$3,500) · dev-handoff pack (+$2,000)
Investor-Ready Demo — From $15,000 (1 week) / $22,500 (2 weeks)
What’s included: clickable Figma prototype, key moments script, light motion polish.
Optional add-ons: pitch story outline (+$1,500) · narrated video walkthrough (+$2,500)
Simple bundles
Clarity Bundle (Audit + Fast-Check) — $6,500 (save ~$1,000)
Launch-Ready Bundle (Audit + 1-wk Blueprint + 1-wk Demo) — $28,000 (save ~$2,000)
Investor Bundle (Fast-Check + 1-wk Demo) — $18,500 (save ~$1,500)
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Start with an Audit
Services (built to move fast— and get it right)
Prices are fixed for the scope above; scope can flex if needs change (no surprises).
Includes one iteration cycle per deliverable; additional cycles available.
Rush (<5 business days total) +20%. Remote by default.
Why Spark?
Executive design leadership: Former VP of Design at Logitech; judgment over guesswork.
AI-accelerated, human-led: today’s speed plus seasoned discernment = the right decisions, faster.
Explainable decisions: we frame trade-offs so you can lead confidently (and bring others with you).
Outcomes over artifacts: adoption, trust, and growth—not just pretty screens.
Proven at scale: products and platforms used by millions, recognized by TIME, Red Dot, iF, Fast Company.
Proof (quick snapshots)
Hearth — Smart Home Orchestration
Designing the smart home that finally works
Problem: fragmented devices; low trust.
Spark move: quiet orchestration (not a “personality”); reliable routines + clear visibility.
Outcome: prototype + design system that clarified the vision and accelerated adoption signals.
ClimateUX — Stealth Sustainability App
Guiding founders to confident product decisions
Problem: scattered features; unclear priorities.
Spark move: decision frameworks + focused content strategy.
Outcome: clear direction and concentrated effort.
“Melissa guided me through the decisions that shaped our product direction. Now I feel far more confident about where to put our energy.”
- ClimateUX Founder, Julie Schiller
About the founder
I’m Melissa Sherman, an executive design leader who turns complex, high-stakes decisions into clear, engaging user experiences that scale. I’ve led global teams (150+ designers in 7 countries), launched category-defining products, and built systems that deliver adoption, trust, and growth.
Visit my personal site · Connect on LinkedIn
Ready to stop circling and start building?
Fixed scope. Clear deliverables. Zero surprises. Get started now.
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Start with an Audit
