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Get clarity. Move fast.
Get it right.

Spark helps founders turn chaos into clear product decisions and launch-ready design—blending AI speed with executive design leadership.

Book a quick chat

Start with an Audit

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Trusted by founders across smart-home, sustainability, and enterprise SaaS

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TIME Best Inventions ’24 • Red Dot • iF • Fast Company

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How we work (in days, not months)

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Readiness → UX Foundation → Prototype

We frame the decisions that matter, align your team, and deliver design that ships—fast.
Hands-on: we work directly in your docs and Figma, so you see real flows, a lean design system, and a clickable prototype within days.

  • Readiness (2–4 days): clarify goals, risks, and trade-offs; map user needs to outcomes.

  • UX Foundation (1–2 weeks): core flows + a lean design system your team can build from.

  • Prototype (3–10 days): a clickable demo or high-fidelity flow to de-risk your next move.

Book a quick chat

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Your founder’s shortcut to clarity.

In a few days, we map your vision to user needs, flag what’s off-track, and give you an action plan you can execute immediately

  • Deliverable: clear report + action plan

  • Turnaround: 2–4 days

  • From: $2,500

Start with an Audit

Start here: Launch Readiness Audit

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Strategy Fast-Check — From $5,000 (3–5 days)

What’s included: positioning + product narrative, decision framework, 90-day priorities.

Optional add-ons: roadmap slide pack (+$1,500) · 2-hr stakeholder workshop (+$2,000)

User-Ready Blueprint — From $12,500 (1 week) / $19,500 (2 weeks)

What’s included: core flows (happy paths), IA, lean design system tokens + key components, build-ready specs.

Optional add-ons: usability “smoke test” (5 users) (+$3,500) · dev-handoff pack (+$2,000)

Investor-Ready Demo — From $15,000 (1 week) / $22,500 (2 weeks)

What’s included: clickable Figma prototype, key moments script, light motion polish.

Optional add-ons: pitch story outline (+$1,500) · narrated video walkthrough (+$2,500)

Simple bundles

  • Clarity Bundle (Audit + Fast-Check) — $6,500 (save ~$1,000)

  • Launch-Ready Bundle (Audit + 1-wk Blueprint + 1-wk Demo) — $28,000 (save ~$2,000)

  • Investor Bundle (Fast-Check + 1-wk Demo) — $18,500 (save ~$1,500)

Book a quick chat

Start with an Audit

Services (built to move fast— and get it right)


Prices are fixed for the scope above; scope can flex if needs change (no surprises).
Includes one iteration cycle per deliverable; additional cycles available.
Rush (<5 business days total) +20%. Remote by default.

Why Spark?

  • Executive design leadership: Former VP of Design at Logitech; judgment over guesswork.

  • AI-accelerated, human-led: today’s speed plus seasoned discernment = the right decisions, faster.

  • Explainable decisions: we frame trade-offs so you can lead confidently (and bring others with you).

  • Outcomes over artifacts: adoption, trust, and growth—not just pretty screens.

  • Proven at scale: products and platforms used by millions, recognized by TIME, Red Dot, iF, Fast Company.

Proof (quick snapshots)

Hearth — Smart Home Orchestration

Designing the smart home that finally works

  • Problem: fragmented devices; low trust.

  • Spark move: quiet orchestration (not a “personality”); reliable routines + clear visibility.

  • Outcome: prototype + design system that clarified the vision and accelerated adoption signals.


ClimateUX — Stealth Sustainability App

Guiding founders to confident product decisions

  • Problem: scattered features; unclear priorities.

  • Spark move: decision frameworks + focused content strategy.

  • Outcome: clear direction and concentrated effort.

“Melissa guided me through the decisions that shaped our product direction. Now I feel far more confident about where to put our energy.”

- ClimateUX Founder, Julie Schiller

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View Case Studies

About the founder

I’m Melissa Sherman, an executive design leader who turns complex, high-stakes decisions into clear, engaging user experiences that scale. I’ve led global teams (150+ designers in 7 countries), launched category-defining products, and built systems that deliver adoption, trust, and growth.

Visit my personal site · Connect on LinkedIn

Ready to stop circling and start building?

Fixed scope. Clear deliverables. Zero surprises. Get started now.

Book a quick chat

Start with an Audit

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